BRITISH CYCLING LAUNCHES TRAIL SMART VIDEOS WITH TIPS AND ADVICE FOR MOUNTAIN BIKERS

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British Cycling has today launched its Trail Smart campaign – a series of instructional videos designed to help the country’s growing number of mountain bike riders enjoy Britain’s mountains and trails.

The Trail Smart videos, which follow the organisation’s Race Smart, Ride Smart and Commute Smart campaigns, are aimed at those new to mountain biking, or people who would like to improve their skills and remain safe while in the mountains, countryside or on trails.

The 2015 Getting Active Outdoors report, commissioned by Sport England, revealed that of the 8.9 million of us who are active outdoors, 1.9 million (21%) take part in mountain biking. And almost a further million (11%) stated that they wanted to ride off-road in the future.

This move to MTB is also reflected in a YouGov poll commissioned by British Cycling in 2016, which revealed that over half of respondents would like to cycle in the countryside more often.

The videos have been filmed in a unique way, giving 180 degree frozen moment views of riders performing skills that allow viewers a clear understanding of correct rider positioning on the mountain bike.

The series consists of 14 videos, all narrated by former world champion and mountain bike icon Martyn Ashton with topics covered including:

British Cycling’s director of cycling, Jonny Clay, added:

“As the governing body for cycling in this country it is our responsibility to ensure that British Cycling members and cyclists in the UK have the resources they need to ensure they get the most from their cycling.

“Whether they race, commute on the roads, ride in sportives or head out into the countryside on their mountain bike, we want cyclists to enjoy their cycling experience as much as possible so that they continue to cycle for years to come.

“Mountain biking is becoming an increasingly popular activity in Britain and our new Trail Smart videos aim to provide people with the help they need, whether they are taking up the sport for the first time or getting back on the bike after some time away from cycling.”

The launch of Trail Smart coincides with British Cycling’s ongoing campaign to open up more of Britain’s countryside for cyclists.

The Getting Active Outdoors report can be accessed via Sport England’s website.

The YouGov poll, commissioned in June 2016, asked nearly 2,000 people their views and understanding about cycling in the countryside. The survey showed that there is currently a massive demand – despite only 6% of people currently cycling regularly in the countryside, half of the survey’s respondents said they would like to cycle there more.

For more information, visit www.britishcycling.org.uk/trailsmart

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